Originally from Toronto (Canada), I started my career in provincial party politics and then become a Ministerial Staffer in the Ontario Government.
My next move (literally) was to Australia where I earned an MBA from the Macquarie Graduate School of Management and a Master of Professional Communication from the University of Western Sydney. I also had an incredible time travelling through New Zealand, Thailand and Nepal.
In 2008, I became Telstra’s first employee designated to work in social media. Telstra is Australia’s (market leading) incumbent telco.
As Telstra’s Social Media Senior Advisor, I helped lead the way in developing Telstra’s customer support in Twitter, drafting and rolling out Telstra’s 3Rs of social media engagement for employees, an internal idea generation site and Telstra’s Facebook page. I also created the strategy and implemented the HTC Desire Social Review which recruited 25 people to take part in a two-week review of the HTC Desire handset. The review generated 19 million impressions on Twitter alone.
Overall my main priority is to help Telstra build a more meaningful relationship with the socially enabled customer. I am currently working in Telstra’s One to One marketing team as the Head of New Media.
I am also leading the Australian Direct Marketing Association (ADMA) sub-group on social media. The social media sub-group is part of the ADMA Digital Council and is responsible for educating members about social media.